It’s not easy to walk that line between telling and bragging, but if you do it right you’ll have clients beating down your door. Get it into their heads that your product is the only one that will satisfy their need and it won’t matter that you’re selling exactly the same thing everyone else is. That’s what advertising is all about and what most people fail to recognize. Flip to any station and you’ll hear the same generic copy. “(Insert company name) has the best ribs in town, come try them today.” All I hear when that’s on is “I’m an unoriginal copywriter who really doesn’t want to be doing this.” Not everyone is built to write copy. That’s okay. We’re not fit to be a circus clowns. You don’t see us crying about it!